What are the next steps once you publish your book? Besides telling everyone you know that you’re now a published author, get your marketing campaign in order. Those who publish on Amazon or other digital platforms will want to take advantage of their marketing ads. Then, blast your social media with posts and ways for readers to get to know the author. Remember, this part of the being a writer can’t be avoided. The more times you can let people know about your book, the better. Just don’t spam!
Still feeling a little lost? Don’t worry, this usually isn’t the most favorite part of being a writing. We creatives like to just do the creating part and many of us dread the marketing part. My advice is to use the tools that your publisher has on hand. For example, you should be able to trust that Amazon knows their own metrics and that using their ad manager actually works because they want to make money too. Just don’t spend a fortune at first, until you figure out what works. I would only spend $5 to $10 dollars a day if you’re new to using their advertising.
Remember, months ago when I told everyone to work on a social campaign before they hit the publish button? The more time you prepare photos, the words you’re going to use the easier this part will be. Many platforms allow you to schedule posts ahead of time. I use apps like Evernote, to create all my posts. Then, it’s a matter of copy and pasting. I also add my prepared photos from Canva. Pushing buttons is easier than rushing at the last minute to do everything.
How many time should you post on social media? Well, those at the top and who run marketing companies say to do it 3-5 times a day. That’s right, not once but several times a day. Is this realistic for us? Well, start out posing a few times a week and then, start increasing them. I would say that once a day is the minimum. The most optimal times are after work, early in the morning if your target audience are working professionals (before 10:00 am or 2:00 pm to match their breaks), and then the weekends.
Word of warning, if you post when most people are online, then you are competing with more people for ad space. Many test by posting at different planned times over several weeks, then they see which times are best for their audience. The point is you need to be patient, don’t go while with spending for campaigns, and test until you find your niche within the competition.
The most important point I can make is that you need to do something to let people know about your book, or all that work will collect dust. Getting lucky is for the very, very few. Most of us have to work at getting that kind of luck, and there’s no way around that. The only magic is this kind of game is work and studying those who have achieved the kind of success that you want.
My posts are Monday through Friday.
Imagine Inspire Create: 52 Weeks of action and gratitude is available at: https://www.amazon.com/dp/B09S6XCLFY/ref=cm_sw_em_r_mt_dp_Q7MHM9CFBSASDG56YMJQ
Get closer to your writing goals with my Writer’s Journal filled with writing prompts and exercises. You can find a copy at https://www.amazon.com/dp/B0931QRL7C/ref=cm_sw_em_r_mt_dp_VTHN0QSHXRYK6RJ1XSWQ.